The purpose of this branding project was to give Afra Yoga & Coaching a visual identity that reflects the brand's core values: freedom, movement, harmony, and growth. With the fusion of yoga and coaching, I aimed to create a cohesive and distinctive look that captures the essence of this unique studio.

Through extensive research and close collaboration with Afra, we designed a one-of-a-kind logo, color palette, and other visual elements that together form a powerful brand experience.